It makes so much sense for the Real Advertising website to be a blog, I feel like a complete moron that I’m two years on and only just decided to do it. Like the old Steely Dan record says, “You gotta walk it like you talk it, or you’re gonna lose that beat.”
So here it is, my own little corner to rant and rave about all the great and greatly stupid things that brands and marketers and advertising weasels and bloggers and publishers do. I hear you already. “Who needs another freakin’ blog about advertising?” You do, that’s who.
There’s not a lot of people that bring the Frymaster’s unique experience both making and hating advertising, which I’ve been doing since I was in grade school. (No word of a lie, I wrote my first headline at about age 10. It was a Sunday, and my dad (a Mad Man at JWT back in the day) was on deadline writing an ad for Kings Supermarket, specifically the deli counter. He was working in the kitchen, and I was watching TV. A promo came on for the Wizard of Oz. I said, “It’s the Wizard of Ounces.” Get it? Dad did.)
And your not-humble-in-the-least Frymaster has been building brands online since the mid-90s. I actually stumbled over web 2 in 1999, and I didn’t realize it for about 5 years. The story is part of the Web 2 class I give at Providence think tank New Commons. I think I’m going to blog it over on the New Commons Blog. It’s called Going from Nowhere to Nowhere.
I’m starting to gain some traction with what’s called A-list bloggers. I find that term annoying. I’m not much of an A-lister, although if the pay is any good… Seriously, it says so much about the blogo-sphere that a little guy like me can make an impact on big-time industry-type people. That’s why I waste, er, invest so much time on the blogs.
Alright, enough of that. I’ve got a theme to install and customize. I have a portfolio page to figure out. And the client log in stuff.
Check back early and often.